Society of
Children's Book Writers
and Illustrators

Marketing and Promotion for Authors and Illustrators

Date(s) - 02/15/2020
10:00 am - 12:30 pm

Marketing and Promotion Workshop

Every author and illustrator needs to know how to market their books. Whether self- or traditionally published, you hold the key to getting the word out about your book (or presentation or exhibit). Marketing and promotion don’t come naturally to a lot of people, but children’s book publicist Linda Stephen is here to help.

In this online workshop, Linda will share tips and templates for children’s book authors and illustrators. She’ll cover what to do before, during and after a book launch (or other event) to get your book maximum exposure.

This workshop will cover:

* What an author or illustrator needs for their “media kit”
* Evaluating your connections: Who should know about your book? Who will share news about you? Who can/will write a book blurb?
* Countdown to book launch. Ideal timeline – six months or more of marketing outreach
* Making connections: Partners and publicity beyond the press release
* When and how to write a local press release about an event
* Working with the press or a publisher’s publicity team
* How to identify news outlets or other partners that may cover your event
* How and why to collaborate with the host organization/venue

Plus you will receive handouts, have time to brainstorm and get feedback, ask questions, and more!


Author/Artist/Publicist Linda Stephen

Linda Stephen is a public relations consultant with Unfolding Communications and has done book publicity for more than 100 children’s books. She has more than 15 years of experience in media relations and events for book publishers, magazine publishers, Fortune 500s, authors, illustrators, artists, manufacturers, nonprofits, and United Nations agencies.


Linda is also a professional artist and exhibits her origami landscapes nationally. Her first children’s book, The Day We Went to the Park (Handersen Publishing), will be published in February 2020.



Register now!
Registration cost:
$25 for SCBWI Members
$40 for non-members

If you’re thinking of joining, do so before registering to get the discounted price.

You can pay via credit card using PayPal or you can choose to pay offline. If paying offline, please send a check to SCBWI Nebraska P.O. Box 6084 Lincoln, NE 68506. Checks must be received by February 12.

Because a replay will be available for those who cannot attend live, there will be no refunds for this event.

Note: You will receive an email with instructions on how to access the webinar a few days before the event.